The Beautiful

DeoDoc, the Swedish brand founded by the fabulous duo Dr. Hedieh Asadi and her sister Hasti Asadi. One’s a doctor with a passion for women’s health, and the other’s a business powerhouse. Together, they decided it was time to demystify intimate health and, frankly, give our 'below the belt' areas the TLC they truly deserve.

Let’s set the scene: It’s Christmas, and you’re scrolling through every gift guide known to humankind, trying to find something for your impossibly hard-to-shop-for bestie. She’s stylish, knows her retinol from her peptides, and once gave you a 20-minute lecture on why fragrance layering is an art form. No pressure.

Ok, beauty lovers, let’s talk shopping carts. You know, that sacred space where impulse meets destiny—and where a cheeky “just one thing” turns into six. Well, we’ve been watching (in the least creepy way possible!), and a few products have been strutting into your carts like they own the place.